Product · Brand · UX/UI

Your product works.
I make it the
obvious choice.

Independent product & brand designer helping ambitious teams turn software into experiences people trust, choose, and pay for.

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What I do

On-brand products.
Made with craft.

01 · Product

Studio-quality product design

End-to-end UX/UI for apps and platforms: research, flows, hi-fi interfaces, and prototypes that ship.

Product UI design mockups
02 · Brand

Identity systems that scale

Logos, visual languages, and brand applications for digital products, events, and real-world touchpoints.

AK Design logo Ablemind logo Logo composition
03 · Web

Sites that convert & clarify

Marketing sites and product pages designed to explain complex offers with clarity and visual confidence.

Make it Happen website Ablemind website

Selected work

Projects spanning
different industries.

Artificial Intelligence Healthcare Behavioral Health EdTech & Mentorship Real Estate Events & Hospitality Fitness & Wellness Sustainability Consumer Brand Architecture Lifestyle & Gifting Outdoor Recreation SaaS & Product Marketing & CRM Artificial Intelligence Healthcare Behavioral Health EdTech & Mentorship Real Estate Events & Hospitality Fitness & Wellness Sustainability Consumer Brand Architecture Lifestyle & Gifting Outdoor Recreation SaaS & Product Marketing & CRM
2024 Lead UX/UI · Brand

Vosyn AI

Reimagining real-time localization so translation preserves emotion, culture, and intent, not just words.

  • AI Product
  • Design System
  • Enterprise UX

As lead designer I shaped product vision across consumer, enterprise, and developer pathways, unifying voice, text, and video into one adaptive experience.

Visit vosyn.ai →
2022 UX Research · Product Design

Mentor Me

Empowering students’ pathway to professional success through personalized mentorship matching.

  • User Research
  • Mobile App
  • Hi-Fi Prototype

From interviews and problem framing to wireframes and polished mobile flows: a full mentorship product designed for industry-ready connections.

2023 UX · UI · Prototype

GreenThumb

Transform plant care. Snap, grow, and thrive: a friendly app for watering schedules, resources, and community.

  • Figma
  • ProtoPie
  • Usability Testing

Three-week sprint from research and personas to hi-fi prototypes, iterated after testing found resource-tab friction.

2025 Web Design · Brand

Ablemind BHS

Digital presence for behavioral health services: calm, clear, and built for trust on every screen size.

  • Healthcare UX
  • Responsive Web
  • Brand

Service grids, teletherapy journeys, and insurance FAQs designed so patients and families can find help without friction.

Visit ablemindbhs.com →
2024–25 Brand · Web · Print

Make it Happen

Full brand and web experience for an event services company, from elegant business cards to conversion-focused pages.

  • Event Branding
  • Website
  • Collateral

Weddings, celebrations, and corporate events, packaged with a cohesive identity that photographs and converts.

Visit mihevents.ca →
2021 Marketing Design · Social · Brand

Century 21

Marketing system for Century 21: The ONE Team, elevating listings, brokers, and brand trust across print and social.

  • Real Estate
  • Social Media
  • Print Collateral

As designer for The ONE Team, I crafted listing graphics, sold/just-listed campaigns, broker welcome posts, open-house flyers, and multi-page marketing pieces, always within Century 21 brand guidelines.

I also managed social channels, planning content that grew awareness, engagement, and traffic to broker listings while keeping every asset on-brand and conversion-focused.

View full case study →

More work

Fitness app
My Fitness App · 2022
Endometriosis Network
Endometriosis Network · Research
Ark Tek Studio
Ark Tek Studio · Architecture
Hike and Bike
Hike & Bike · Print & Web

Stack

Design tools & team systems

Craft tools I design in, plus the project management and CRM platforms teams already run on.

Design & prototype

FigmaUI · systems · collab
ProtoPieAdvanced prototypes
FigJamWorkshops · maps
PhotoshopPhoto · polish
IllustratorLogos · vectors
After EffectsMotion · export
FramerSites · motion
HTML5Structure
CSS3Layout · polish
MiroWhiteboards
FigmaUI · systems · collab
ProtoPieAdvanced prototypes
FigJamWorkshops · maps
PhotoshopPhoto · polish
IllustratorLogos · vectors
After EffectsMotion · export
FramerSites · motion
HTML5Structure
CSS3Layout · polish
MiroWhiteboards

Project management & CRM

NotionDocs · wikis · PM
LinearIssues · sprints
JiraAgile delivery
AsanaRoadmaps · tasks
TrelloKanban boards
SlackTeam communication
HubSpotCRM · marketing
SalesforceEnterprise CRM
NotionDocs · wikis · PM
LinearIssues · sprints
JiraAgile delivery
AsanaRoadmaps · tasks
TrelloKanban boards
SlackTeam communication
HubSpotCRM · marketing
SalesforceEnterprise CRM

Design craft

Figma, ProtoPie, FigJam, Adobe CC, Framer, HTML/CSS for product UI, prototypes, brand, and live pages.

Figma ProtoPie FigJam Photoshop Illustrator Framer

Project management

Comfortable inside the tools companies already use to ship: Notion, Linear, Jira, Asana, Trello, and Slack.

Notion Linear Jira Asana Trello Slack

CRM & go-to-market

Collaborate with sales and marketing around HubSpot and Salesforce when design meets pipeline and lifecycle.

HubSpot Salesforce Miro Notion

How it works

From idea to polished
assets in four steps.

A senior design partner: strategy, craft, and delivery without agency layers.

  1. 01
    (DI)

    Discover & align

    Goals, users, constraints, and competitive context. Interviews, audits, and a sharp problem statement.

    Research · Workshops
  2. 02
    (IX)

    Ideate & structure

    Flows, IA, wireframes, and concept directions, so we decide what to build before how it looks.

    Flows · Wireframes
  3. 03
    (DS)

    Design systems

    Hi-fi UI, brand tokens, and components that stay consistent across product and marketing.

    UI · Brand
  4. 04
    (SH)

    Ship & refine

    Prototypes, handoff, and iteration from real feedback: assets ready for engineering and go-to-market.

    Prototype · Handoff
Anxhel Koja

About

Hi, I’m Anxhel.

Product & brand designer based in Markham, Ontario, working with ambitious tech, health, and creative teams to make products feel inevitable.

My practice spans UX research, product UI, design systems, and brand. Recent work includes AI localization at Vosyn, behavioral health web for Ablemind, mentorship and plant-care apps, and full brand systems for event and lifestyle businesses.

I also work inside Notion, Linear, Jira, and CRM stacks like HubSpot so design stays connected to the team.

Case studies

Want to see behind the scenes?

For deeper process, research, and detailed walkthroughs of selected case studies, you can check my Adobe Portfolio page.

View Adobe Portfolio

LinkedIn

What teammates
say about working together.

I had the pleasure of working with Anxhel at Vosyn on our product team, where he consistently demonstrated a deep passion for UX. He contributed valuable insights during team meetings, helping shape designs and improve user experiences. He brings both creativity and thoughtful problem-solving, and his collaborative approach made him a joy to work with. I am confident he would excel in any future opportunities as a UX or product designer.

Katherine Kotsos UX Design at People Inc. · Master’s in Digital Transformation & Innovation at uOttawa September 4, 2025 · Katherine managed Anxhel directly

Anxhel is a great designer who has an eye for detail and curiosity to drive informed design decisions. We worked on a project together where he led the UI and supported the research work as well. He was always focused on the user and ran usability testing with participants. He is hands-on with UX and has the right knowledge to support a user-friendly interface. He is a great team player and a collaborator!

Divya Kanchanbaras UX Designer · Digital Communications · Human-Centered Experiences September 4, 2025 · Divya worked with Anxhel on the same team

Let’s build something
people remember.

Health, community, AI, consumer apps, or brand. If it needs craft and clarity, I’m in.

Start a conversation